// Investment

How Much Does an E-commerce Platform Migration Cost?

Migrating platforms is a significant investment, but being stuck on a limited solution costs more in the long run. See real prices for the most common migrations in the market.

Why migrate

The decision to migrate usually comes when the current platform limits business growth. Clear signals: degraded performance impacting conversion; lack of native features for the operation (marketplace, B2B, omnichannel); growing operational cost with workarounds and apps; difficulty integrating with new systems; deficient support or declining platform; and need for scale that the current infrastructure cannot support. Migration is an investment in future capacity, not just a tool swap.

Factors that influence cost

Migration cost depends on: data volume (products, orders, customers); complexity of current integrations; level of customization needed on the new platform; need for redesign or reuse of current layout; number of URLs (SEO and redirect impact); specific features that need to be recreated; team training; and coexistence period between platforms. Simple migrations can be done in 4 weeks. Enterprise migrations can take 6 months with coexistence period.

Most common migrations and their prices

Nuvemshop to Shopify ($1,600 to $4,000): natural migration for stores that have grown and need more resources, apps, and stability. Includes catalog migration, customers, and theme setup. Nuvemshop to VTEX ($6,000 to $16,000): leap for mid/large operations that need marketplace or B2B. Includes complete VTEX IO implementation + data migration. Legacy VTEX CMS to VTEX IO ($4,000 to $12,000): store modernization while keeping the platform. Frontend rebuild in React with Store Framework. Shopify to VTEX ($8,000 to $20,000): operations that need more control and enterprise features. Any platform to deco.cx as frontend ($3,000 to $8,000): keeps the current backend/checkout and replaces only the frontend with a high-performance headless layer.

What is included

A professional migration includes: current platform audit and feature mapping; data migration planning (catalog, customers, historical orders); new platform setup and configuration; frontend development (theme/layout); integration recreation or adaptation; data migration with validation; 301 redirect configuration (SEO preservation); quality and performance testing; assisted go-live with monitoring; and stabilization period with dedicated support.

Risks and how to mitigate

The main migration risks are: SEO ranking loss (mitigated with complete 301 redirects and URL preservation when possible); data loss during migration (mitigated with backups, cross-validation, and phased migration); go-live downtime (mitigated with parallel migration and fast DNS switch); team untrained on new platform (mitigated with training before go-live); integrations that stop working (mitigated with staging environment tests before switch). The biggest risk is not planning. Rushed migrations generate problems that cost more than the entire project.

Typical timeline

Week 1-2: audit, planning, and environment setup. Week 3-6: frontend development and integration configuration. Week 5-7: data migration in test environment and validation. Week 7-8: quality testing, performance, and UAT. Week 8-9: go-live, DNS switch, and intensive monitoring. Week 9-12: stabilization, adjustments, and dedicated support. For enterprise migrations, multiply timelines by 2x to 3x. The coexistence period between platforms (both operating) ranges from 1 to 4 weeks depending on complexity.

Migrations and investments

Frequently asked questions