// Blog
Blog | E-commerce, Performance & Platforms
Technical articles about VTEX, Shopify, deco.cx, web performance, SEO and platform migration. Content by odus.
8 min
VTEX or Shopify: which platform to choose for your e-commerce?
Technical comparison between VTEX and Shopify: cost, performance, integrations and which platform makes more sense for your business.
6 min
What is deco.cx and why it's changing e-commerce frontend
Understand how deco.cx uses edge rendering with Fresh and Preact to deliver storefronts with maximum performance and business team autonomy.
7 min
How to migrate e-commerce platforms without losing SEO and sales
Practical guide for platform migration: planning, URL mapping, 301 redirects, catalog and go-live without sales impact.
10 min
VTEX IO: complete guide for e-commerce developers
Architecture, builders, custom apps, development workflow and performance tips in the VTEX IO ecosystem.
7 min
VTEX FastStore vs Store Framework: which to use in 2025?
Comparison between VTEX FastStore and Store Framework: performance, flexibility, learning curve and when to migrate.
8 min
VTEX Vision and AI: what changes in e-commerce and how to prepare
VTEX Vision, composable commerce, generative AI applied to e-commerce and the impact on existing operations.
8 min
How to optimize Core Web Vitals on VTEX stores
Practical guide to improving LCP, CLS and INP on VTEX stores: common problems, solutions and diagnostic tools.
7 min
Shopify Plus vs Shopify: when to upgrade
Comparison between Shopify and Shopify Plus: customizable checkout, automations, multi-store, pricing and when the ROI justifies it.
7 min
Shopify Hydrogen: when going headless is worth it
What is Hydrogen, how it works with Remix, when it makes sense vs Liquid and the trade-offs of going headless on Shopify.
9 min
Shopify in Brazil: complete guide to selling online
Everything about Shopify in Brazil: payments (Pix, boleto), shipping, NF-e, Portuguese SEO and when Shopify beats local platforms.
6 min
Nuvemshop: how to professionalize without enterprise costs
Custom layouts, ERP integrations, API apps and when the standard template is no longer enough on Nuvemshop.
6 min
When to migrate from Nuvemshop to VTEX or Shopify
Signs that Nuvemshop is no longer enough, migration paths to VTEX and Shopify, what to prepare and cost comparison.
9 min
Technical SEO for e-commerce: complete 2025 checklist
Technical SEO checklist for online stores: crawlability, indexation, canonical, hreflang, structured data, sitemap, speed and mobile-first.
8 min
Core Web Vitals: how to measure and improve LCP, CLS and INP
What each metric means, how to measure, common causes of low scores and practical solutions for each.
5 min
Institutional website vs landing page: when to use each
Differences between institutional websites and landing pages, when each format makes sense, tech stack and real costs.
8 min
Headless commerce: what it is, how it works and when to use it
Monolith vs headless, real benefits, trade-offs, practical examples (deco.cx, Hydrogen, Next.js) and when headless is overkill.