// Blog
Blog | E-commerce, Performance & Platforms
Technical articles about VTEX, Shopify, deco.cx, web performance, SEO and platform migration. Content by odus.
8 min
VTEX or Shopify: which platform to choose for your e-commerce?
Technical comparison between VTEX and Shopify: cost, performance, integrations and which platform makes more sense for your business.
6 min
What is deco.cx and why it's changing e-commerce frontend
Understand how deco.cx uses edge rendering with Fresh and Preact to deliver storefronts with maximum performance and business team autonomy.
7 min
How to migrate e-commerce platforms without losing SEO and sales
Practical guide for platform migration: planning, URL mapping, 301 redirects, catalog and go-live without sales impact.
10 min
VTEX IO: complete guide for e-commerce developers
Architecture, builders, custom apps, development workflow and performance tips in the VTEX IO ecosystem.
7 min
VTEX FastStore vs Store Framework: which to use in 2026?
Comparison between VTEX FastStore and Store Framework: performance, flexibility, learning curve and when to migrate.
8 min
VTEX Vision and AI: what changes in e-commerce and how to prepare
VTEX Vision, composable commerce, generative AI applied to e-commerce and the impact on existing operations.
8 min
How to optimize Core Web Vitals on VTEX stores
Practical guide to improving LCP, CLS and INP on VTEX stores: common problems, solutions and diagnostic tools.
7 min
Shopify Plus vs Shopify: when to upgrade
Comparison between Shopify and Shopify Plus: customizable checkout, automations, multi-store, pricing and when the ROI justifies it.
7 min
Shopify Hydrogen: when going headless is worth it
What is Hydrogen, how it works with Remix, when it makes sense vs Liquid and the trade-offs of going headless on Shopify.
9 min
Shopify in Brazil: complete guide to selling online
Everything about Shopify in Brazil: payments (Pix, boleto), shipping, NF-e, Portuguese SEO and when Shopify beats local platforms.
6 min
Nuvemshop: how to professionalize without enterprise costs
Custom layouts, ERP integrations, API apps and when the standard template is no longer enough on Nuvemshop.
6 min
When to migrate from Nuvemshop to VTEX or Shopify
Signs that Nuvemshop is no longer enough, migration paths to VTEX and Shopify, what to prepare and cost comparison.
9 min
Technical SEO for e-commerce: complete 2026 checklist
Technical SEO checklist for online stores: crawlability, indexation, canonical, hreflang, structured data, sitemap, speed and mobile-first.
8 min
Core Web Vitals: how to measure and improve LCP, CLS and INP
What each metric means, how to measure, common causes of low scores and practical solutions for each.
5 min
Institutional website vs landing page: when to use each
Differences between institutional websites and landing pages, when each format makes sense, tech stack and real costs.
8 min
Headless commerce: what it is, how it works and when to use it
Monolith vs headless, real benefits, trade-offs, practical examples (deco.cx, Hydrogen, Next.js) and when headless is overkill.
12 min
Complete VTEX Guide: Everything About the E-commerce Platform
Definitive guide to the VTEX ecosystem: architecture, costs, performance, apps, marketplace and how to choose between IO and FastStore.
10 min
Store Framework vs FastStore: complete technical comparison
In-depth comparison between VTEX Store Framework and FastStore: architecture, performance, app ecosystem, DX and migration paths.
11 min
How to create VTEX IO apps: practical developer guide
Complete tutorial for creating VTEX IO apps: environment setup, project structure, builders, TypeScript, GraphQL, testing and deployment.
10 min
VTEX Performance: how to achieve Lighthouse 90+ in practice
Practical guide to optimizing VTEX store performance: lazy loading, code splitting, app auditing, images, fonts and headless strategies.
10 min
VTEX ERP Integration: SAP, Oracle, NetSuite and custom APIs
Complete guide to VTEX ERP integration: architecture, APIs, middleware, catalog synchronization, orders, inventory and best practices.
11 min
Technical SEO for VTEX stores: definitive guide
Complete technical SEO guide for VTEX: sitemap, canonicals, structured data, meta tags, crawl budget, hreflang, indexation and performance.
14 min
Headless Commerce: The Definitive Guide for High-Performance E-commerce
Everything about headless commerce: architecture, when it makes sense, market options (deco.cx, FastStore, Hydrogen, Next.js), performance impact, costs and migration strategy.
11 min
deco.cx: How It Works and Why It Is So Fast
Technical deep dive into deco.cx: Fresh framework, Deno runtime, Preact, edge computing, islands architecture, visual editor and real performance numbers.
11 min
Headless Architecture on VTEX: Options and Trade-offs
Headless frontend options for VTEX: FastStore, deco.cx, custom Next.js. Checkout, catalog, migrations and real implementation patterns.
10 min
How to Measure the ROI of a Headless Migration
Practical framework for calculating headless migration return on investment: conversion impact, TCO, time-to-market and team productivity.
10 min
Headless Commerce for Non-Technical Teams: Is It Viable?
How business teams operate day-to-day in headless: visual editors, CMS, what changes in routine, when not to go headless and hybrid approaches.
11 min
E-commerce Performance: Complete Optimization Guide
Everything about e-commerce performance: Core Web Vitals, measurement tools, common bottlenecks, image optimization, third-party scripts, CDN and monitoring.
9 min
How to Reduce LCP in E-commerce Stores
Practical guide to reduce Largest Contentful Paint: common causes, hero image optimization, fonts, critical CSS, TTFB and platform-specific tips.
10 min
Performance Impact on Conversion Rate: Real Data
Real studies from Google, Amazon and Walmart on speed impact on conversion. How every 100ms matters and how to present performance ROI to stakeholders.
9 min
Image Optimization for E-commerce: Formats, Sizes and Lazy Loading
Technical image optimization guide: WebP vs AVIF, responsive images, lazy loading, image CDN, blur placeholders and product image best practices.
10 min
Third-Party Scripts: How GTM, Pixels and Chat Destroy Your Performance
Honest analysis of GTM, Facebook Pixel, Google Analytics, chat widgets and review apps impact on performance. How to audit, defer and measure.
9 min
Nuvemshop SEO: complete guide to ranking your store on Google
How to optimize SEO on Nuvemshop: titles, meta descriptions, URLs, sitemap, speed, structured data and strategies to appear on Google organically.
8 min
Nuvemshop vs Tray vs Loja Integrada: which platform to start with
Comparison between Nuvemshop, Tray and Loja Integrada: pricing, features, checkout, integrations, performance and who each one is best for.
8 min
Shopify for dropshipping in Brazil: how to start and scale
Practical guide to dropshipping with Shopify in Brazil: suppliers, apps, setup, payments, shipping and strategies to scale sales.
11 min
AI for e-commerce: practical guide with real use cases
How to use artificial intelligence in e-commerce: product recommendations, semantic search, dynamic pricing, chatbots, automated descriptions and personalization. Real cases and tools.
9 min
AI chatbot for e-commerce: how to implement and real costs
Complete guide to AI chatbots for online stores: types, platforms, VTEX and Shopify integration, real costs and expected ROI.
8 min
AI product descriptions: how to scale content without losing quality
How to use AI to create product descriptions at scale: prompts, workflows, tools, Sanity and VTEX integration, and how to maintain brand voice.
12 min
AI agents for e-commerce: what they are and how to use them in your operation
What AI agents are, how they work, e-commerce use cases (customer service, catalog, analytics, operations) and how to implement with VTEX, Shopify and modern tools.
9 min
AI agents for customer service: beyond the traditional chatbot
How AI agents transform e-commerce customer service: autonomous problem resolution, VTEX and Shopify integration, cost reduction and customer experience.
10 min
AI automation for VTEX and Shopify: workflows that actually work
Practical AI automation workflows for VTEX and Shopify: product descriptions, categorization, pricing, emails, customer service and monitoring. Tools and costs.
12 min
VTEX vs Shopify Plus: complete comparison for enterprise operations
Detailed comparison between VTEX and Shopify Plus: architecture, checkout, marketplace, ERP integrations, performance, costs and when each platform makes sense in 2026.
10 min
Shopify vs Nuvemshop (Tiendanube): which platform for your e-commerce in 2026
Comparison between Shopify and Nuvemshop (Tiendanube): pricing, features, checkout, performance, integrations and when each platform makes sense for LATAM stores.
11 min
Headless commerce vs traditional: when it is worth it and when it is overkill
Comparison between headless and traditional e-commerce architecture: performance, cost, complexity, time-to-market and real scenarios for when each approach makes sense.
9 min
How to choose an e-commerce agency: what to evaluate before hiring
Practical guide to choosing an e-commerce agency: what to ask, red flags, technical differentiators, contract models and how to avoid failed projects.
11 min
E-commerce optimization: complete checklist to sell more in 2026
Practical e-commerce optimization checklist: performance, SEO, UX, checkout, mobile, analytics and CRO. Actions that increase conversion and revenue.
10 min
Loja Integrada vs Nuvemshop (Tiendanube) vs Tray: updated comparison 2026
Detailed comparison between Loja Integrada, Nuvemshop and Tray: pricing, checkout, integrations, performance, limitations and which platform to choose for each business profile.