Continuous roadmap
Quarterly planning prioritized by business impact. A living backlog that evolves as data and goals change.
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Continuous evolution for e-commerce that wants to grow
A store that stands still loses to the competitor improving every week. Living roadmap: new features, testing, conversion and performance optimization — with frequent deliveries and measurable results.
Continuous roadmapNew featuresCRO (conversion rate optimization)Performance and Core Web VitalsTechnical SEOA/B testing
What's included
How it works in practice
New features
On-demand feature development: landing pages, promotions, integrations, checkout extensions, custom apps and whatever the operation needs.
CRO and conversion
Funnel analysis, A/B testing, PDP/PLP optimization, checkout and purchase flow improvements. Decisions driven by data, not guesswork.
Performance and Core Web Vitals
Technical audit, LCP, CLS and INP optimization, lazy loading, code splitting and everything that makes the store load faster and convert better.
Technical SEO
Heading structure, schema markup, sitemap, canonical tags, indexation speed and everything Google needs to rank your pages well.
Results reporting
Deliveries backed by metrics: what changed, what improved, what the impact was. No fluff reports — only numbers that matter.
Who it's for
Ideal for
- 01Stores already live that feel they could be selling more
- 02Operations that need new features without an in-house dev team
- 03Brands looking to improve Core Web Vitals and technical SEO
- 04E-commerce teams that need predictable, frequent deliveries
FAQ
Questions about evolution
- How does the continuous evolution model work?
- It runs on monthly hour packages or biweekly sprints. You have a prioritized backlog and receive frequent production deployments, with direct and transparent communication.
- Do I need a long-term contract?
- No. We work in renewable quarterly cycles. If results speak for themselves, the partnership continues. No long lock-in contracts.
- Do you run A/B tests?
- Yes. We implement and analyze A/B tests to validate conversion hypotheses before making permanent changes. Tooling depends on the platform (VTEX, Shopify, Google Optimize).
- What is CRO and why does it matter?
- CRO (Conversion Rate Optimization) is the process of optimizing your store so more visitors become buyers. Improving conversion rate by 0.5% can mean thousands of extra revenue per month without spending more on traffic.
- How do you measure performance?
- We use Lighthouse, PageSpeed Insights, Web Vitals (LCP, CLS, INP) and real-world data from the Chrome UX Report. The goal is to keep scores consistently above 90 and load times under 2 seconds.
Platforms
Where we apply evolution
Ready to start your project?
Tell us about your operation and we'll respond with a technical diagnosis and possible next steps. No commitment.